Nina Reineri is president of Ascertainment Marketing, Inc., a media buying agency in the Knoxville market. Nina began her career as a media planner for a large agency in Los Angeles in 1986. A move to Knoxville, TN, took her to WATE-TV, where she spent seven years heading up their television research department, creating media plans for advertising sales clients. In 1996, she started her agency and became active in the Knoxville community’s advertising and marketing arena.
Nina was diagnosed in 2011 with breast cancer, and she underwent a lumpectomy and radiation. Two years later, after meeting more and more survivors and watching many in her circle of friends become diagnosed, she started a survivors group called “Happy Hour for a Cure.” While starting out small, the meetings became larger in scope, and it became clear that there was a need for survivors to find local breast cancer information in a concise, simple format. BreastConnect.org in Knoxville was formed as a way for women to have a website that can assist them with their journey and match them with similarly diagnosed women who can mentor and support them through the process.