Nina Reineri


Nina Reineri is president of Ascertainment Marketing, Inc., a media buying agency in the Knoxville market. Nina began her career as a media planner for a large agency in Los Angeles in 1986. A move to Knoxville, TN, took her to WATE-TV, where she spent seven years heading up their television research department, creating media plans for advertising sales clients. In 1996, she started her agency and became active in the Knoxville community’s advertising and marketing arena.


Nina was diagnosed in 2011 with breast cancer, and she underwent a lumpectomy and radiation. Two years later, after meeting more and more survivors and watching many in her circle of friends become diagnosed, she started a survivors group called “Happy Hour for a Cure.” While starting out small, the meetings became larger in scope, and it became clear that there was a need for survivors to find local breast cancer information in a concise, simple format. in Knoxville was formed as a way for women to have a website that can assist them with their journey and match them with similarly diagnosed women who can mentor and support them through the process.

Allen Pannell

Vice President & Treasurer

Allen Pannell is currently teaching Analytics in the Haslam School of Business at the University of Tennessee. He was the Director and Founder of the Master of Science in Business Analytics at Lincoln Memorial University (LMU). As a faculty member of the Graduate and Executive Education (GEE) at the University of Tennessee, Allen is responsible for successfully leading consulting projects for clients, teaching Black Belts in the Executive Development Program, instructing executive MBA candidates in statistical methods for business decision-making, and developing the Analytics curriculum and programs for the Center.


Allen lost his wife of one year, Amy, to breast cancer in 2014. At the time of her diagnosis in 2011, neither Amy nor Allen had any knowledge or experience with breast cancer. When they met, Allen was pursuing his Ph.D. in Statistics at the University of Tennessee. After Amy’s experience with breast cancer, Allen changed his dissertation from business to breast cancer. He researched a key decision that was pivotal to Amy’s care. He completed his dissertation and degree in December 2015 with new findings that can extend the life of one in five recurrent metastatic breast cancer patients by an average of nearly four years.

Jen Mowrer


Jen Mowrer is president of Mowrer Power, LCC, a marketing and media company that specializes in writing, integrated marketing, and presentation design and development. Jen began her career as a project manager at an architect firm in Chicago. After moving back to Knoxville, she worked at Scripps Networks as Director of New Media. After a stint at home growing her family, she started Mowrer Power and wrote for the Branded Entertainment group at Scripps Networks. These days, Jen builds websites for her friends (Northshore Brasserie and J.C. Holdway), manages social media platforms and websites, and provides graphic design work for various companies.


Jen has been with Breast Connect since its inception. She developed and created Breast Connect’s initial website, continually manages their social media, and develops graphic design for the non-profit organization. Jen loves what Breast Connect is all about and has seen how it supports breast connect survivors as well as their family and friends.

Diane Neely

Director of Fundraising and Outreach

Diane Neely is a native of Knoxville and a graduate of the University of Tennessee. Diane’s career began as a Pharmaceutical Representative for Parke-Davis. Her next transition was with a start-up company, MedInc, which developed the first freestanding comprehensive diagnostic imaging facilities in the South. Locally called the Outpatient Diagnostic Center, Diane spent ten years as their Director of Marketing. She spent the next seventeen years as the Director of Physician Recruiting for the Baptist Health System of East Tennessee working with physicians in the East TN area. Diane has worked with many physicians in various specialties and has a wide range of knowledge in the medical field. After the closure of Baptist Hospitals she returned for the last five years of her professional career to The Outpatient Diagnostic Center.


In November of 2017 Diane was diagnosed with Triple Negative Breast Cancer. To prevent the spread of this aggressive disease, Diane underwent neo adjuvant chemotherapy, a lumpectomy and twenty-one rounds of radiation. In addition, she was admitted into a twelve month clinical trial using Immunotherapy to reduce her chance of recurrence. Diane joined Breast Connect in April of 2018, two weeks after finishing chemo. Her only regret is that she did not find Breast Connect sooner. The support and insight provided has been invaluable and she is excited to join the Breast Connect Board.

Kristi Roberson-James

Director of Outreach and Sponsorship

Kristi Roberson-James is president of Courage to Conquer Cancer, a community health organization, providing breast health education and supplies to promote breast surgery recovery. Courage to Conquer Cancer researches, develops, tests and manufactures post-surgical supplies (e.g., Recovery Tee, patent pending, for drain management) to meet the recovery needs of breast cancer patients. The organization founded a non-profit 501(c)(3) arm, Courage Conquering Cancer, to provide support to breast cancer patients facing undue financial hardship during post-surgical care by providing products to those in need and to offer community breast health educational events.


Kristi began her career as a public health educator at the University of Tennessee, Cancer Center, as the Breast Health Outreach Program Coordinator. She completed her master’s degree in public health, writing her thesis on breast health screening patterns of women in Appalachia, before returning to complete her doctoral degree at the University of Tennessee. She was the Director of Institutional Effectiveness and Research and adjunct instructor at Roane State. As director, she managed college-wide research, assessment and evaluation for state-wide reporting to both the state-level governing and coordinating boards and accrediting bodies. She is a grant writer and external evaluator.


Kristi’s sister-in-law, Kandi Stewart, was diagnosed with breast cancer in 2014. As she prepared to undergo a bilateral mastectomy, it was discovered that patients needed a better garment to heal and manage drains after breast surgery. Courage to Conquer Cancer was formed to develop an affordable post-surgical drain management garment to help breast cancer patients recover. Courage to Conquer Cancer and Breast Connect forged a partnership initiative called “Connect to Conquer” to leverage each other’s respective strengths, experience, and resources to continue helping breast cancer patients.

Stephanie Ewers

Administrative Assistant

Stephanie Buchanan Ewers is a Knoxville native and is proud to call Knoxville her forever home. Prior to leaving the corporate world in 2013, Stephanie enjoyed a rewarding 27-year career in the book industry. When she retired from American Book Company, a worldwide book distributor and national retailer, she had earned the positions of Executive Buyer and Director of Purchasing. In spring of 2019, Stephanie was diagnosed with Paget’s Disease of the Breast (a very rare form of breast cancer). Through a friend and survivor, she was introduced to Breast Connect. Stephanie had a partial mastectomy with onco-plasty breast reduction in August 2019, followed by radiation. Her prognosis is positive.


Stephanie joined Breast Connect as administrative support in November 2019. She is honored to be a part of this organization that recognizes the need to provide a comfortable and safe place for breast cancer survivors to seek support, encouragement, information and comradery. Being the mom of two terrific kids is her favorite roll. In her spare time, she enjoys volunteering for local organizations and charities, and helping the community’s homeless and needy.

Sam headshot

Sam Rule

Technical Director

Sam Rule is a 2015 graduate of the Haslam School of Business at the University of Tennessee. He started his career as a market research analyst then consultant for a tech market intelligence firm working with Fortune 100 clients. He then went on to work as a data analytics manager at a startup incubator in Cambridge, MA. He led small teams to try and build new internet-driven startups. His background cuts across data analysis, market research, business strategy, and marketing analytics.


Sam joined Breast Connect as Technical Director in March 2020. He is excited and grateful to apply his skillset to such a community organization that focuses on supporting breast cancer in East Tennessee. Sam has a close family member that is a breast cancer survivor and close family members that have been diagnosed with other forms of cancer.